Jacquelyn Aina, popularly known as Jackie Aina, a popular Nigerian-born American beauty and lifestyle YouTuber, has tendered her apology for giving candle product a name after the #EndSARS protest slogan, Sòrò Sókè.
The YouTuber had been knocked different social media users Twitter platform for using the 2020 #EndSARS protest slogan ‘Sòrò Sókè’ for her gain.
The FORVR Mood boss on Thursday, 4th of August, 2022, issued out a line of scented candles with four different fragrances and which one of it was named ‘Sòrò Sókè’.
Following the release, Nigerians called her out, saying the ideal is insensible and that the Soro Soke slogan was not meant to be used for business tools.
Nerfertiti , a popular tweep said, “#EndSARS is a “collective struggle,” a good cause closer to home. It’s a marathon & no sprint. For reason, no one should appropriate the “EndSARS,” or “Soro Soke” for their own use. Not for business, books, nor for aesthetics. Those are sacred & should be reverred”.
Also one of the Twitter user, identified as Chidi Okereke, who thinks it was a PR stunt dropped her comment “Would be hard to convince me she didn’t know this backlash would happen. She posted this in 2020, so she knew what soro soke means to us. Until proven otherwise, my position is that it was a PR stunt. Trigger. Apologise. Now wayyyy more people know her candles. Sick strategy ”
Etibaby stated , “Jackie Aina naming one of her candles Soro Soke is the second most tone deaf crap I’ve seen all year. The first is the white woman naming her book Soro Soke. A mess”
However, having noted the backlash, the products was removed from its shelf and Aina took to her instagram handle to apologize to Nigerians.
According to her statement, she wrote “Hello Everyone, As the brand owner of FORVR Mood, I understand our decision has severally hurt members of my Nigerian community with the naming of the candle, Sòrò Sókè. We missed the mark on this and it will never happen again”
“Empowerment and respect is the ethos of FORVR and that was unfortunately not properly conveyed in the naming of the candle. We accept full responsibility and I recognise the gravity of this error; to that effect, this candle will be pulled from the market and production immediately.”
“I apologize for the hurt this has caused and I thank you for holding us accountable.” She said