Ojude Oba 2025 biggest ever, over N2bn sponsorship was generated — Farooq Oreagba reveals

Obi Asika, Director-General of the National Council for Arts and Culture (NCAC), has commended the growing cultural and economic impact of the 2025 Ojude Oba festival, attributing part of its recent success to the influence of cultural ambassador Farooq Oreagba.

In an Instagram post on Friday, Asika reflected on a recent conversation with Oreagba at the West Africa Economic Summit, where they discussed the festival’s evolution.

He praised Oreagba for his authenticity, deep cultural insight, and his role in attracting corporate sponsorship to the event.

Asika described the Ojude Oba festival as a powerful expression of Nigeria’s cultural richness, noting that its expanding reach reflects the importance of culture in national development and identity.

In the video, Oreagba, who went viral at the 2024 Ojude Oba festival, described this year’s edition as the “biggest ever,” noting the logistical changes made to accommodate an overflow crowd.

He said:

“Ojude Oba 2025 was the biggest ever. From the pictures, you could see that even the arena could not contain the number of people, we had to adjust the whole structure of it.

“A lot of people don’t realise this, Last year, I got my Airtel endorsement after Ojude Oba, it set up a wave of things. This year, I can tell you virtually every family got endorsed.

“I’ll admit a lot of the endorsements came towards me and I just turned them down and channeled them to other families.

“So my friend, my young Aburo, Doyin Alatishe – Goldberg, Princess Adesile – Polo Avenue.

“In total, by my rough estimates, in terms of sponsorship for the festival and the riders, we generated over N2bn and according to CNN, within the Ijebu economy, about another $10 million was generated.

“People spent money, all hotels were booked, everything. People had to go and rent hotels outside Ijebu Ode. People were spending money.” [CONTINUE READING HERE]>>>>>